According to Deloitte, 90% of beauty launches fail within a year.1 If brands want to join the winning 10% in today’s market, they need to understand the philosophy and preferences of the next generation with the largest spending power – Millennial and Gen Z “Clean Consumers.” They also need a formulation strategy founded on the right clean ingredients to meet their expectations.
Aprinnova has developed a comprehensive definition of “Clean” and produced four, 15-minute Future of Formulation webcasts to help all brands Go Clean in skin care, hair care, color cosmetics and baby care. The sessions showcase The Future of Clean Beauty Ingredient Framework, new product claim and consumer trends, and technical data to help launch successful formulations that meet preferences for silicone-free, natural, and simple formulations.
Cosmetic experts also will gain access to breakout formulations in each category demonstrating how Neossance™ Squalane and Hemisqualane are natural and sustainable solutions to improve performance compared to traditional ingredients.
The drivers of the Millennial and Gen Z consumer increasingly make a clean beauty ingredient strategy a requirement for new product development. This committed, authentic, sustainable, and connected customer knows more about ingredients that touch their skin every day and they reward sustainable, effective, safe, and transparent companies. Clean Consumers are:
- Connected: They expect to know the blockchain origin of everything they buy.
- Authentic: They want brands they can trust – they value safety and transparency in their products and want brands that reflect their own authenticity with the ingredients they use.
- Sustainable: They want to act with their wallet and support products and brands that are good for the environment.
- Committed: When they find a brand that aligns with their values, they’ll stick with it.
Clean consumers also desperately want products they can trust and brands they respect. According to Deloitte’s Global Millennial Survey across 42 countries, the percentage of respondents who think that businesses are making a positive impact dropped six points from 61% in 2018 to 55% this year. At the same time, Millennials reward brands that align with their values. Forty two percent of millennials have started or deepened business relationships because they believe companies' products or services are having positive impacts on society and/or the environment.2
Download the Future of Formulation webcast series for insights and to learn more about Neossance Squalane and Hemisqualane as clean emollients for silicone-free, high performance, natural, and sustainable formulations.
Aprinnova is the leading manufacturer of high performance, natural and sustainable emollients and silicone replacements. Our ingredients are used by both major global brands and the fastest growing Indie brands in the world. We deliver on price, purity, performance, and stability in supply.
The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Cosmetics & Toiletries takes steps to ensure that you will not confuse sponsored content with content produced by Cosmetics & Toiletries and governed by its editorial policy.