Asian Men a Continued Factor in Global Grooming

July 17, 2013 | Contact Author | By: Abby Penning, GCI
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Keywords: grooming | men | growth | cosmetics | skin care

Abstract: The global male grooming market posted a 4% growth and is expected to grow to be a $15.5 billion market by 2017, according to Kline. But where is that growth coming from?

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A Penning, available at http://www.gcimagazine.com/marketstrends/regions/asiapacific/Asian-Men-Continue-to-Be-Big-Factor-in-Global-Grooming-Trends-Says-Kline-210579481.html (Accessed Jul 15, 2013)

Kline & Company’s blog post on male grooming states that at US $13.4 billion, the global market "posted handsome near 4% growth and is expected to reach US $15.5 billion by 2017. However, the category’s performance has not been regionally uniform. ... In Asia, the highly advanced male grooming markets in South Korea and Japan, coupled with the newer vigorous markets of India and China, are driving the growth of the industry."

According to the post, there are two distinct paradigms. Japan and South Korea benefit both from male grooming and the use of cosmetics as a socially encouraged practice. In China and India, male grooming has only recently been bolstered by greater disposable income among consumers.

This content is adapted from an article in GCI Magazine. The original version can be found here.