Acne has long been a major skin care concern—well before COVID-19 and the rise of “maskne.” In November 2019, Market Research Future projected the acne treatment market would witness a CAGR of 5.3% from 2017 to 2023. Here, the firm attributed potential growth to the overall increasing prevalence of acne as well as a growing teenage population. Environmental changes such as the depletion of the ozone layer, increased pollution and growing urbanization coupled with the spreading awareness of available treatments also were anticipated to contribute to growth.1
In June 2019, Grandview Research valued the global anti-acne market at US $2.07 billion in 2018, with a significant CAGR of 8.2% expected between 2019 and 2026. In this case, the firm pointed to the negative social stigma of acne and rising consumption of cosmetics by both men and women, especially from emerging economies, as drivers for the expected increase.2
Settling into beauty’s “new normal” in the face of COVID-19, however, analyst projections for acne care have fallen in light of an unpredictable market. In August 2020, Report Ocean estimated the global acne treatment market would demonstrate a growth rate of just 4.8% between 2020 and 2026.3 Also in August 2020, Fortune Business Insights (FBI) estimated this segment would see $7.19 billion by 2027 with a slightly more conservative CAGR of 4.6% projected between 2020 and 2027.4
FBI anticipates this growth will come from higher disposable incomes, increasing incidences of acne and growing dermatology consultations across the globe.4 It also points to the greater consumption of junk food as a cause for increases in skin disorders—contrary to the picture that COVID-19 has driven healthier food choices. Perhaps people are “stress eating?” This does go hand-in-hand with the anecdotal “quarantine 15”—i.e., the weight people report gaining due to quarantining and working from home...
- Medgadget (accessed 2020, Sep 3). Latest trends in global acne treatment market, to grow at CAGR of 5.3%, industry size, acne treatment trends, in-depth analysis, top 10 company profiles, regional revenue, forecast to 2023. Available at: https://www.medgadget.com/2019/11/latest-trends-in-global-acne-treatment-market-to-grow-at-cagr-of-5-3-industry-size-acne-treatment-trends-in-depth-analysis-top-10-company-profiles-regional-revenue-forecast-to-2023.html
- Grand View Research (2019 Jul). Anti-acne cosmetics market size, share and trends analysis report by product type (creams and lotions, mask, cleansers and toners), by end use (women, men), and segment forecasts, 2019-2026. Available at: https://www.grandviewresearch.com/industry-analysis/anti-acne-cosmetics-market
- Medgadget (2020, Aug 9). Acne treatment market size, share, growth, trend, competitive landscape, opportunities and forecast (2020-2026). Available at: https://www.medgadget.com/2020/08/acne-treatment-market-size-share-growth-trend-competitive-landscape-opportunities-and-forecast-2020-2026.html
- Fortune Business Insights (2020, Aug 4). Acne treatment market to reach USD 7.19 billion by 2027; increasing dermatologist consultations to bode well for growth, says Fortune Business Insights. Available at: https://www.globenewswire.com/news-release/2020/08/04/2072657/0/en/Acne-Treatment-Market-to-Reach-USD-7-19-billion-by-2027-Increasing-Dermatologist-Consultations-to-Bode-Well-for-Growth-says-Fortune-Business-Insights.html