Se(HA)+: A Sustainable Hyaluronic Acid Solution for Radiant Skin

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LipoTrue

Hyaluronic acid has always been and continues to be a key ingredient in the cosmetic market, known for its ability to hydrate and revitalize the skin. This ingredient is also widely used in aesthetics due to its broad spectrum of efficacy. Traditional animal-derived hyaluronic acid has raised ethical and environmental concerns, while nowadays, recombinant microbial fermentation is the leading source.

Se(HA)+ from LipoTrue is a naturally enriched HA ferment derived from a bacteria that inherently encodes HAS enzyme, that synthesizes Hyaluronic Acid. This process allows us to obtain an enriched HA ferment with a broad spectrum composition that provide both HA-like and HA-booster efficacies. Se(HA)+ offers a sustainable and natural alternative.

Se(HA)+ enhances barrier function and epidermal regeneration in the upper layers of the skin, while also boosting endogenous HA synthesis, preventing dehydration, and renewing the extracellular matrix (collagen, elastin, fibrillin) in deeper layers. In vivo studies have shown improvements in moisturization, reduction of crow’s feet and nasolabial wrinkles, and a plumping effect on the lips.

Experience the true beauty of hydrated, radiant skin with Se(HA)+.

  • NYSCC booth number: 436


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