Color Cosmetics Launch Roundup: Fenty, Danessa Myricks and More

Lime Crime Soft Touch Lipstick is designed to provide a lightweight matte finish with a vanilla mint scent and blurring effects to soften lip lines.
Lime Crime Soft Touch Lipstick is designed to provide a lightweight matte finish with a vanilla mint scent and blurring effects to soften lip lines.

With Valentine’s Day approaching, beauty brands are launching new lipsticks that are ideal companions to the romantic day. Launches include new Soft Touch Lipstick from Lime Crime, Fenty Icon Semi-Matte Refillable Lipstick­, True + Luscious Flora Furiosa Palette and love-inspired shades from Danessa Myricks.

Related: New Launches from Retailers: Boohoo Beauty and Woah Release Collections

Lime Crime

Lime Crime has launched Soft Touch Lipstick in 12 shades. It is designed to provide a lightweight matte finish with a vanilla mint scent and blurring effects to soften lip lines. The lipstick costs $15 at limecrime.com.

The 12 shades include:

  • Stellar Pink Light (pinky nude)
  • Vintage Spice (terracotta brown)
  • Flamingo Pink (medium pink)
  • Mauve Motel (true mauve)
  • Funky Fusion (bright berry)
  • Retro Sunrise (bright red orange)
  • Radical Red Deep (true red)
  • Sunset Dance (strawberry red)
  • Disco Down (bright magenta)
  • Violet Vibes (deep violet)
  • Punked Up Peach (bright peach)
  • Fuchsia Flare (bright fuchsia)

Ingredients: Cetearyl Ethylhexanoate, Isononyl Isononanoate, Polyethylene, Octyldodecanol, Dicalcium Phosphate, Kaolin, Silica, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Synthetic Wax, C30-45 Alkyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl Dimethicone, Dimethicone, Aroma (Flavor), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Laureth-4, Mica, CI 15850 (Red 7 Lake), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 42090 (Blue 1 Lake).

Fenty Icon Semi-Matte Refillable Lipstick­—a collection of reds and neutrals in refillable containers.Fenty Icon Semi-Matte Refillable Lipstick­—a collection of reds and neutrals in refillable containers.

Fenty Beauty

Fenty released the Fenty Icon Semi-Matte Refillable Lipstick­—a collection of reds and neutrals in refillable containers. The 10 new shades were curated by Fenty Beauty founder Rihanna.

The lipstick uses hyaluronic acid and amino acids to add moisture and a plush texture and features a creamy, semi-matte finish. The product costs $32, with the container and lipstick available individually for $12 and $20, respectively; available at fentybeauty.com.

The 10 shades include:

  • MVP (blue red)
  • Board Memb’r (burgundy red)
  • Grill Mast’r: (maple red)
  • Flaunty Auntie (mahogany nude)
  • She a CEO (chocolate nude)
  • Major Magnate (cool taupe nude)
  • Ballin’ Babe (mauve nude)
  • Scholar sista (rose nude)
  • Pose queen (neutral pink nude)
  • Motha luva (light pink nude)

MVP ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, silica, nylon-12, trimethylsiloxysilicate, polypropylsilsesquioxane, mica, hydrated silica, synthetic wax, parfum/fragrance, octyldodecyl neopentanoate, aqua/water/eau, sorbitan oleate, tribehenin, disteardimonium hectorite, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, synthetic fluorphlogopite, calcium aluminum borosilicate, tin oxide, benzyl benzoate, limonene, iron oxides (ci 77499), red 6 (ci 15850), red 7 lake (ci 15850), titanium dioxide (ci 77891).

Grill Mast'r, Motha Luva and Pose Queen ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, silica, nylon-12, trimethylsiloxysilicate, mica, polypropylsilsesquioxane, hydrated silica, synthetic wax, parfum/fragrance, octyldodecyl neopentanoate, disteardimonium hectorite, aqua/water/eau, sorbitan oleate, tribehenin, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, tin oxide, benzyl benzoate, limonene. may contain/peut contenir (+/-): iron oxides (ci 77491, ci 77492, ci 77499), red 7 lake (ci 15850), titanium dioxide (ci 77891), blue 1 lake (ci 42090).

Board Memb'r ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, silica, nylon-12, trimethylsiloxysilicate, polypropylsilsesquioxane, hydrated silica, synthetic wax, parfum/fragrance, mica, octyldodecyl neopentanoate, disteardimonium hectorite, aqua/water/eau, sorbitan oleate, tribehenin, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, tin oxide, benzyl benzoate, limonene, iron oxides (ci 77491, ci 77499), red 7 lake (ci 15850), titanium dioxide (ci 77891).

Scholar Sista ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, silica, nylon-12, trimethylsiloxysilicate, polypropylsilsesquioxane, hydrated silica, synthetic wax, parfum/fragrance, octyldodecyl neopentanoate, disteardimonium hectorite, aqua/water/eau, sorbitan oleate, tribehenin, mica, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, tin oxide, benzyl benzoate, limonene, iron oxides (ci 77491, ci 77492, ci 77499), red 7 lake (ci 15850), titanium dioxide (ci 77891).

Ballin' Babe ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, mica, silica, nylon-12, trimethylsiloxysilicate, polypropylsilsesquioxane, hydrated silica, synthetic wax, parfum/fragrance, octyldodecyl neopentanoate, disteardimonium hectorite, aqua/water/eau, sorbitan oleate, tribehenin, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, tin oxide, benzyl benzoate, limonene, iron oxides (ci 77491, ci 77492, ci 77499), red 7 lake (ci 15850), titanium dioxide (ci 77891).

Major Magnate ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, silica, nylon-12, mica, trimethylsiloxysilicate, polypropylsilsesquioxane, hydrated silica, synthetic wax, parfum/fragrance, octyldodecyl neopentanoate, disteardimonium hectorite, aqua/water/eau, sorbitan oleate, tribehenin, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, tin oxide, benzyl benzoate, limonene, iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

She a CEO ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, silica, nylon-12, trimethylsiloxysilicate, polypropylsilsesquioxane, hydrated silica, synthetic wax, parfum/fragrance, octyldodecyl neopentanoate, disteardimonium hectorite, aqua/water/eau, sorbitan oleate, tribehenin, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, mica, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, tin oxide, benzyl benzoate, limonene, iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

Flaunty Auntie ingredients: octyldodecanol, diisostearyl malate, dimethicone, polyethylene, pentaerythrityl hydrogenated rosinate, aluminum starch octenylsuccinate, lauroyl lysine, silica, nylon-12, trimethylsiloxysilicate, polypropylsilsesquioxane, hydrated silica, mica, synthetic wax, parfum/fragrance, octyldodecyl neopentanoate, disteardimonium hectorite, aqua/water/eau, sorbitan oleate, tribehenin, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, caprylyl glycol, aroma/flavor, propylene carbonate, hydrolyzed hyaluronic acid, tocopherol, tocopheryl acetate, tetrahexyldecyl ascorbate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, calcium aluminum borosilicate, synthetic fluorphlogopite, tin oxide, benzyl benzoate, limonene, iron oxides (ci 77491, ci 77492, ci 77499), red 7 lake (ci 15850), titanium dioxide (ci 77891).

True + Luscious Flora Furiosa Palette is inspired by flowers that bloom in the harshest of conditions.True + Luscious Flora Furiosa Palette is inspired by flowers that bloom in the harshest of conditions.

True + Luscious

True + Luscious has launched the Flora Furiosa Palette—a makeup palette inspired by flowers that bloom in the harshest of conditions, featuring a combination of 10 sheer shimmer and metallic shades that can be worn alone or layered, including golden browns, pinks and bronzes.

The design of the makeup palette was created by Australian visual artist Madelaine Buttini. The shade range is intended to tell a glam color story. The soft and blendable formula is made with high-quality color pigments in a sheer, talc-free base.

The Flora Furiosa Palette retails for $48; available at trueluscious.com.

The 10 shades include:

  • Foxglove (mushroom-copper with moss-green sparkle)
  • Trillium (twinkling blue with silver sparkle)
  • Candytuft (matte, rich taupe-pink)
  • Nightshade (oak brown with pink sparkle)
  • Starflower (terracotta-tinted gold)
  • Moondrop (frosted, shimmering white)
  • Wildrose (rosy pink with pink sparkle)
  • Iris (matte twilight gray)
  • Tansy (dazzle gold metallic) 
  • Buttercup (matte peachy pink)

Mehir Sethi, founder of True + Luscious, said, “I was hand-mixing these eyeshadow colors during the pandemic, and the color story evolved into one of ferocious optimism, inspired by flowers that bloom with beauty despite hostile environments. The colors symbolize resilience and rebirth. The formula for the Flora Furiosa eyeshadows is made of exceptionally high-quality pigments, is fully eye-safe and clean beauty compliant.”

Foxglove ingredients: mica, calcium aluminum borosilicate, c12-15 alkyl benzoate, octyldodecyl stearoyl stearate, dimethicone, magnesium stearate, silica, nylon-12, dimethiconol, phenoxyethanol, tocopheryl acetate, tin oxide, dehydroacetic acid, May contain: iron oxide (ci 77499), iron oxide (ci 77491), titanium dioxide (ci 77891)

Trillium ingredients: mica, diisostearyl malate, dimethicone, zinc stearate, octyldodecyl stearoyl stearate, zinc oxide, phenoxyethanol, tocopheryl acetate, dehydroacetic acid, May contain: titanium dioxide (ci 77891), ultramarines (ci 77007), ferric ammonium ferrocyanide (ci 77510),  manganese violet (ci 77742), iron oxides (ci 77491)

Candytuft and Iris ingredients: kaolin, mica, silica, octyldodecanol, magnesium stearate, phenoxyethanol, lauroyl lysine, tocopheryl acetate, dehydroacetic acid, May contain: iron oxides (ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77077), manganese violet (ci 77742), blue 1 lake (ci 42090), red 40 (ci 16035), iron oxides (ci 77491)

Nightshade ingredients: mica, triisostearin, magnesium stearate, silica, theobroma, cacao seed butter (theobroma cacao (cocoa) seed butter), prunus armeniaca kernel oil (prunus armeniaca (apricot) ernel oil), tocopheryl acetate, brassica campestris seed oil (linum usitatissimum (linseed) seed oil), rosmarinus officinalis leaf extract (rosmarinus officinalis (rosemary) leaf extract), aloe barbadensis leaf extract, curcuma longa rood extract (curcuma longa (turmeric) root extract), ethylhexylglycerin, caprylyl glycol, May contain: iron oxides (ci 77499), iron oxides (ci 77491), titanium dioxide (ci 77891)

Starflower ingredients: mica, calcium sodium borosilicate, dimethicone, diisostearyl malate, zinc stearate, octyldodecyl stearoyl stearate, phenoxyethanol, tocopheryl acetate, tin oxide, dehydroacetic acid, May contain: iron oxides (ci 7491), titanium dioxide (ci 77891), iron oxides (ci 77499), iron oxides (ci 77492)

Moondrop and Buttercup ingredients: mica, c12-15 alkyl benzoate, caprylic/capric triglyceride, magnesium stearate, silica, phenoxyethanol, tin oxide, tocopheryl acetate, dehydroacetic acid, May contain: titanium dioxide (ci 77891), iron oxides (ci 77499), red 40 (ci 16035)

Wildrose ingredients: mica, triisostearin, calcium aluminum borosilicate, calcium sodium borosilicate, magnesium stearate, silica, theobroma cacao seed butter (theobroma cacao (cocoa) seed butter), ethylhexylglycerin, caprylyl glycol, tin oxide, pruus armeniaca kernel oil (prunus armeniaca (apricot) kernel oil) tocopheryl acetate, brassica campestris seed oil (linum usitatissimum (linseed) seed oil), rosmarinus officinalis leaf extract, curcuma longa root extract (curcuma longa (turmeric) root extract), May contain: iron oxides (ci 77491), titanium dioxide (ci 77891), ultramarines (ci 77007)

Tansy ingredients: mica, calcium sodium borosilicate, octyldodecanol, ethylhxyl palmitate, magnesium stearate, diisostearyl malate, dimethicone, octyldodecyl stearoyl stearate, zinc oxide, phenoxyethanol, silica, tin oxice, tocopheryl acetate, dehydroacetic acid, May contain: titanium dioxide (ci 77891), iron oxides (ci 77491)

Danessa Myrick's new gel shades include Cupid, Sweet Tooth and Kiss Me.Danessa Myrick's new gel shades include Cupid, Sweet Tooth and Kiss Me.

Danessa Myricks

Danessa Myricks has added three Valentine’s Day-inspired shades to its Infinite Chrome Flakes Multichrome Gel for Eyes & Face: Cupid (lilac pink with rose shift), Sweet Tooth (violet blue with bronzy green shift) and Kiss Me (platinum with baby pink).

To apply the gel on its own, swipe the product on with a flat brush for a hyper metallic, foiled effect. To use the gel as a topper, tap it on with fingers for a sparkling crushed reflective effect. The formula is designed to be smudge-proof, fallout-free and self-setting.

Danessa Myricks Infinite Chrome Flakes Multichrome Gel for Eyes & Face costs $25; available at danessamyricksbeauty.com.

Ingredients: water, silica, polyvinyl alcohol, polyvinylpyrrolidone, triethanolamine, polyacrylic acid, phenoxyethanol, ethylhexylglycerin, methanol, methyl acetate, ethyl acetate, acrylic acid, cyclohexane, titanium dioxide (ci 77891), May contain: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), red 40 (ci 16035), blue 1 (ci 42090)

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