BGG World Names Shaheen Majeed CEO of 3 Subsidiaries

Majeed previously spent 25 years at Sabinsa in a variety of roles, including worldwide president of the company from July 2017 to October 2021.
Majeed previously spent 25 years at Sabinsa in a variety of roles, including worldwide president of the company from July 2017 to October 2021.

BGG World has announced the appointment of Shaheen Majeed to CEO of three divisions within the company: BGG’s HB Natural Ingredients USA (HBNI) subsidiary, effective immediately, and BGG Americas and Algae Health Sciences (AHS) on March 1, 2022, following the retirement of current CEO Bob Capelli.

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Majeed previously spent 25 years at Sabinsa in a variety of roles including, from from July 2017 to October 2021, worldwide president of the company .

Chunhua Li, chairman and founder of BGG World, said, “We are very lucky that Shaheen has joined our team. Shaheen is a true leader with a complete knowledge of our industry on every level.  We look forward to his leadership of these key divisions of our company for years to come.”

Capelli said, “We searched for over a year for the perfect candidate to fill these roles; I feel totally comfortable leaving things in Shaheen’s very capable hands.” 

Majeed said, “I could not be more pleased and proud to be associated with a company that is rooted in quality and deeply devoted to innovation. I look forward to working with this incredible team of people building the sales and attention that BGG deserves in the marketplace.”

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