Grita Loebsack has been appointed to the newly created role of president of Nivea. She will take over the global management of the brand.
Loebsack previously held roles with EssilorLuxottica/Essilor, Unilever and L'Oréal.
Previously: Nivea's Accelerator Expands Into China
"With Grita Loebsack, Beiersdorf gains an experienced manager with broad international expertise in skin care and global brands," said Reinhard Pöllath, chairman of Beiersdorf's supervisory board. "Leading the iconic Nivea brand, she will be an excellent addition to the executive team in driving the implementation of the C.A.R.E.+ strategy. Beiersdorf welcomes Grita Loebsack as a new member of the executive board and to the Beiersdorf family."
Vincent Warnery, chairman of Beiersdorf's executive board, added: "I am very pleased that Grita Loebsack will take over responsibility for our flagship brand Nivea, leading it into an even more successful future. I am convinced that she will develop Nivea into an even more global, digital and sustainable brand inspiring our consumers around the world."