Report: Procter & Gamble Acquiring Ouai

The brand will continue to operate independently led by CEO Colin Walsh.
The brand will continue to operate independently led by CEO Colin Walsh.

Procter & Gamble Beauty has reportedly acquired beauty brand Ouai, according to CEW.

The brand will continue to operate independently led by CEO Colin Walsh. Founder Jen Atkin will remain in her role as chief creative officer.

Trade Arabia Business News Information reports that Daman Investments played a "pivotal role by advising the majority sell side shareholders of Ouai through this transaction."

Daman Investments has reportedly provided strategic growth and fundraising advisory services to Ouai's majority stakeholders.

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