Miyoshi America

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MiyoHAZE White Miyoshi America

The competition was tight, and this year's contenders were put through a grueling review. Who will win? Join us to find out at Sept. 28 Awards Dinner, co-located with Beauty Accelerate. Register now.

Which Base Ingredient Will Win the C&T Allē Award?

Which base ingredient will win the Cosmetics & Toiletries Allē Award? Here are the finalist profiles. Find out who wins on Sept. 28, 2022, at the exclusive Awards Dinner, co-located with Beauty Accelerate. Register now.

MiyoHAZE White’s properties display both wet and dry color fidelity with high opacity, resulting in a soft-focus effect in the end formulation.

Miyoshi America Launches MiyoHAZE White, TiO2-like Opacifying Powder

MiyoHAZE White’s properties display both wet and dry color fidelity with high opacity, resulting in a soft-focus effect in the end formulation.

'New core ingredients for makeup are very rare in cosmetics,' explained Takekawa. 'Something that can provide opacity is even more rare...'

[video] Breakthrough White Pigment Powder for Natural Color Coverage

Miyoshi America’s MiyoHaze White (INCI: Magnesium Potassium Titanate) recently won the 2022 C&T Allē Award for Most Significant Color Cosmetic Innovation. This interview takes us behind the scenes to learn more about it. Watch now.