As Modelones marked its 10th anniversary, the brand reflected on a decade of fearless innovation, growth and global recognition. From its roots in Los Angeles to becoming a beloved name in nail beauty worldwide, Modelones stayed true to its mission: empowering self-expression through color, creativity and care.
Kicking off a year-long tour across the U.S., the "10-Year On The Go" campaign proved to be more than a celebration of a milestone — it honored the people behind the journey: loyal customers, visionary nail artists, passionate influencers and creative communities who shaped the brand’s story.
Kicking off a year-long tour across the U.S., the "10-Year On The Go" campaign proved to be more than a celebration of a milestone — it honored the people behind the journey: loyal customers, visionary nail artists, passionate influencers and creative communities who shaped the brand’s story.Courtesy of Modelones
Rooted in the theme of “Glam Origins,” the LA stop embraced the spirit of the Queen Bee — a symbol of bold leadership, feminine power and self-confidence. Modelones celebrated women who lead with vision, define beauty on their own terms and boldly explore trends and creativity. This empowering energy lay at the heart of the event — honoring independent women who not only shape style, but set the standard for what it means to shine.
As a brand known for its diverse and innovative product line, Modelones is especially celebrated for its signature Modelones Gel Polish — renowned for exceptional quality, cutting-edge technology and trend-defining color innovation.Courtesy of Modelones
As a brand known for its diverse and innovative product line, Modelones is especially celebrated for its signature Modelones Gel Polish — renowned for exceptional quality, cutting-edge technology and trend-defining color innovation. At the flagship LA event, guests enjoyed hands-on demonstrations with two of the brand’s most iconic collections:
- The Gel Mini Salon Collection, an all-in-one portable kit that brought the salon experience anywhere, designed for beauty lovers always on the move.
- The Inspire Gel Nail Polish Collection, a signature collection celebrated for its endless color possibilities and salon-quality performance that inspired bold, personalized nail art.
Attendees enjoyed immersive creative experiences with Modelones gel polish, including Nail Salon Bus with free express manicure service and DIY-Mani Station.Courtesy of Modelones
Attendees enjoyed immersive creative experiences with Modelones gel polish, including Nail Salon Bus with free express manicure service and DIY-Mani Station (with more than 50 shades), content-friendly photo spaces and a vibrant atmosphere fostering connection and self-expression.
At the flagship LA event, guests enjoyed hands-on demonstrations with two of Modelones' most iconic gel polish collections.Courtesy of Modelones
Ambassador Highlight: @heluviee on Empowerment and Color
Modelones brand ambassador Sarah Haidar (@heluviee) — a renowned nail artist with over 1.78 million social media followers and widely recognized as the iconic “Pinterest Hand Girl” featured by top media outlets — brought her signature charm and vibrant energy to the LA event. Known for her empowering content and trendsetting nail looks, she has become a beloved voice in the beauty community.
A long-time fan of Modelones gel polish, Haidar frequently showcases its rich pigmentation, smooth application and long-lasting wear in her work. Her artistry highlights the versatility of the product — whether for minimalist everyday elegance or bold editorial designs.
Reflecting on the event, Haidar shared:
“Being part of Modelones' 10th anniversary was truly special. The energy, the people, the artistry — it was all about celebrating confidence and creativity. I’ve always loved how Modelones champions individuality and gives us the tools to express who we are through color. It’s more than beauty; it’s a mindset.”
Modelones brand ambassador Sarah Haidar (@heluviee) — a renowned nail artist with over 1.78 million social media followers and widely recognized as the iconic “Pinterest Hand Girl” featured by top media outlets — brought her signature charm and vibrant energy to the LA event.Courtesy of Modelones
Modelones has solidified its reputation as more than a nail brand — it’s a movement. A space where trends are born, confidence flourishes and every voice finds resonance. This 10-year milestone not only celebrated the brand’s achievements, but also reaffirmed its promise for the future: to champion artistic freedom, transcend beauty boundaries and unite a global community through the power of color.
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