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Multifunctionality: From "One in More" to "More in One"

Contact Author Johann W. Wiechers, PhD, Cock Verboom, Vincent A.L. Wortel and Wim A. Starmans, Uniqema
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A recent advertisement on Dutch television stated "Of course, you would like your lipstick to do more than only provide color. You want it to moisturize as well." This example clearly illustrates the relevance of multifunctionality in modern cosmetic science.

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