Applechem has expanded its Sensogel series with the addition of Sensogel Novus (INCI: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (and) Water (Aqua) (and) C15-C23 Alkane (and) Decyl Glucoside (and) C13-C14 Alkane (and) Glycerin), an o/w emulsifying thickener, designed to improve sensory characteristics and the stability of formulations.

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Sensogel Novus imparts a water-fresh sensory effect and refreshing hydrogel profile. It provides formulation stability via its thickening functionality, due to a high pH tolerance.

It also features the company’s SPE Complex Technology, which creates rich, hydrophilic gels with a cushioned, velvety feel—and without the use of silicones. It is also PEG-, oil- and acrylamide-free, for non-irritating and non-sensitizing formulations.

According to the company, the active is globally compliant and is available as RSPO Certified Mass Balance.