Clean Mineral Sunscreens Are the Future
The FDA has reported the results of clinical studies demonstrating that a range of chemical sunscreen actives are not considered GRASE and require additional testing. Zinc Oxide and Titanium Dioxide are now the only category 1 sunscreens. Meanwhile, consumers are demanding high performance, transparency of supply chains, sustainable chemical practices and above all else, product safety. In short, they’re demanding Clean Beauty UV protection.
These two trends have driven the popularity of mineral sunscreens because of their efficacy in UV attenuation, particularly in the UVA region of the spectrum. Aprinnova, a leading manufacturer of natural and sustainable ingredients derived from sugarcane, has recently launched a unique solution to meet this demand called CleanScreen™.
CleanScreen™ mineral UV sunscreen dispersions help formulators create high performing, anti-aging skin care and color cosmetics products while adhering to the standards of Clean Beauty. These high solids Titanium Dioxide and Zinc Oxide dispersions offer significant broad-spectrum performance.
Zinc Oxide and Titanium Dioxide Are Leading the Way
Since 2019, the percent of products with UV protection using Titanium Dioxide and Zinc Oxide have increased by 6% and 15%, respectively, while Oxybenzone and Avobenzone have declined by 24% and 8%, respectively, according to Mintel GNPD. This trend is likely to accelerate as more consumers become aware of the ingredients in their products. For instance, podcasts, advocacy groups and the media are educating consumers faster than ever.
NPR’s Life Kit recently featured a conversation about suncare and highlighted which ingredients to look out for, promoting mineral sunscreens as a safe option. The Environmental Working Group published a 2020 sunscreen guide, which reached tens of thousands of consumers with 100 additional recommended products. Popular magazines such as Good Housekeeping have also provided guidance about sunscreens, outlining FDA regulations and recommended active ingredients.
Percent of New Products with UV Protection by Active
Prestige and masstige suncare products have increased significantly over the past two years representing a key market opportunity. Consumers are differentiating between body and facial sunscreens and choosing ingredients with high safety, efficacy and even coverage. CleanScreen™ dispersions are ideal for masstige and premium suncare products such as facial sunscreens with anti-aging, sustainable and UVA/UVB protection features and benefits. Unlike other UV dispersions, CleanScreen™ disperses particles in a natural and sustainable carrier system, Neossance™ Hemisqualane, which delivers products with great sensory and aesthetics benefits such as non-whitening. The high solids composition allows formulator’s flexibility without sacrificing the performance consumers desire. CleanScreen blocks wavelengths from 280-400nm for UVA and UVB protection, while still allowing visible light transmission. From sun sticks to sun milk, CleanScreen UV dispersions offer an effective, flexible, easy and safe solution across applications. More information about CleanScreen is available at Aprinnova.
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