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SPONSORED FEATURED PRODUCT

who strengthens hair from the inside out? we do

Ashland Specialty Ingredients
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Consumers want strong, healthy, manageable hair. However, many factors such as aging, increased use of modern appliances like hot irons and blow-dryers, and hair coloring and bleaching all contribute to damage and weakness of the hair fibers.

As a result, the hair-strengthening market is growing rapidly as science begins to find the answers to combatting hair weakening and breakage. Historically, most solutions for weak hair have involved ingredients such as proteins, keratin derivatives and some vitamins and natural oils, which act primarily at the surface with limited penetration.

FiberHance™ bm solution is a new, patented chemistry to be included in the arsenal of ingredients for hair strengthening. Evolving from glucose-based chemistry, it has a unique multifaceted mode of action that penetrates deep into the cortex to create new hydrogen and ionic bonds, which support the damaged internal keratin structure and strengthen and provide manageability back to the hair.

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The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Cosmetics & Toiletries takes steps to ensure that you will not confuse sponsored content with content produced by Cosmetics & Toiletries and governed by its editorial policy.

 

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