ct

Current Issue cover

[podcast] The Smell of Success: P&G's Wilkerson on Consumer-acceptable Scalp Care

Contact Author Rachel Grabenhofer
Close
Fill out my online form.
WomanSmellingHair850

"In the shampoo, the hurdle with selenium has been its sulfur-like smell, which gives a malodor to hair during or especially after use. So if a person works out, having previously used a selenium-containing shampoo, they get that bloom of malodor.

"Dermatologists know the benefits of selenium but this cosmetic hurdle is something their patients cannot get over. Clients become non-compliant, so they never realize the full benefits the product.

"Based on our internal fragrance expertise [at P&G], we took a step back to see how we could formulate to include novel menthol-based aromatic fragrances or other molecules to help us overcome the malodor of selenium.

Log in or Subscribe for FREE to read the full story.

"We were able to not just mask the scent, but to create a new fragrance within the product incorporating the odor profile of selenium. So we’re now able to deliver a delightful experience." -Rolanda Wilkerson, Ph.D.

Related Content

 

Close

Next image >