Now with new clinical data substantiating its claims against graying hair, Ashland relaunched its Chromafend (INCI: Water (aqua) (and) Glycerin (and) Hydrolyzed Linseed Extract) biofunctional. The ingredient is meant to promote hair darkening, reduce the appearance of gray hair and preserve hair's natural color.
Based on golden flax seed extract, Chromafend draws off of key pigmentation markers in hair follicles, which has reportedly been shown by in vitro and ex vivo data.
Chromafend can be used in applications to address the first signs of graying hair; boost darkening and vitality in gray hair; space out the need to color gray hair; and boost darkening in beards.
"A vibrant hair color is a symbol of youth, and people with gray hair appear 3.9 years older compared to non-gray hair individuals. For men, dark hair is a sign of vitality, and graying hair can severely affect the self-esteem of an individual," said Penny Antonopoulos, global marketing director, Hair Care, Ashland.
Anne Clay, global marketing manager and new business development, Vincience Biofunctionals, Ashland, added: "Although many people choose not to color their hair, they don’t want to admit defeat to gray hair. Our golden flax seeds are 100% organically grown and labelled as a super grain, and we use green chemistry to eco-extract the biofunctional active. We are proud that Chromafend is Cosmos-validated."