Dow’s MaizeCare Style Derives Corn Starch for Natural Hair Hold

Dow’s MaizeCare Style can be formulated in hair styling products to impart sleek, stiff or subtle definition.
Dow’s MaizeCare Style can be formulated in hair styling products to impart sleek, stiff or subtle definition.
ID 105314593 © Nadezda Korobkova | Dreamstime.com

Dow’s MaizeCare Style Polymer (INCI: Hydrolyzed Corn Starch) is a bio-based polymer derived from corn starch designed to allow flexibility in hair care styling, from a stiff hold to subtle definition and textures, in wax and spray formulations.

Related: Read the Label: Bed Head TIGI–Hard to Get Texturizing Hair Styling Paste

This non-GMO ingredient is said to provide curl definition and retention, styling ease, flexible hold, frizz control, sebum/oil absorption and volume. Additionally, it can be used as a film-forming agent and to impart humidity resistance and almost no flaking.

MaizeCare Style Polymer reportedly has comparable performance to synthetic film formers with an added benefit of being non-hygroscopic. Additionally, it can be used in various forms such as powder; and in aqueous dispersions, it forms a natural film.

The active is listed in the Catalogue of Cosmetics Ingredients used in China and is COSMOS-approved.

For more information contact Dow.

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