Formulating on Trend: Shampoo Bar

In this installment of 'Formulating on Trend,' the author explains with concern for water scarcity, consumers are choosing waterless cosmetics. The author explains formulating one of the most popular waterless forms, the shampoo bar.
In this installment of "Formulating on Trend," the author explains with concern for water scarcity, consumers are choosing waterless cosmetics. The author explains formulating one of the most popular waterless forms, the shampoo bar.
Photo 178541075 © Davide Bonaldo | Dreamstime.com

Due to rising concerns over water scarcity there has been a surge in waterless and sustainable beauty products. This ranges from formats to which consumers add water, or those requiring less water during production and use.

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