Coty Boosts Digital IQ with Beamly Acquisition


Coty Inc. (New York) has acquired digital marketing firm Beamly in order to boost audience growth and engagement via online video and social media. Terms were not disclosed.

Interestingly, Elio Leoni Sceit, who earlier this year accepted and then quickly declined the Coty CEO role, has served as a chairman of Beamly.

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