Water Responsible Beauty


For numerous different reasons water is becoming a scarce and precious resource. Rising consumer awareness is pushing brands to work harder to protect the planet’s natural water resources and to create more sustainable solutions.

Taking the increasing environmental awareness of consumers into account, manufacturers should shift their focus to alternative solutions – one of these being switching to products that take care of our limited water resources. To save water and to limit their dependence on it, companies will need to change how they formulate and manufacture products. Evonik’s new cleansing and conditioning formulation concept offers a range of 10 innovative solutions that both nature and consumers will love. It covers three different approaches to conserve our water resources: non-rinse formulas, “waterless” and those that contain/require only a little amount of water (for usage). Beside these categories, different formats like, for example, solids have been developed. All these formulations have in common the fact that they help to minimize the water footprint.


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