Product Spotlight: Taliah Waajid Green Apple & Aloe Leave-in Conditioner
Jan 12th, 2025
Based on superfood ingredients, the Taliah Waajid's Green Apple & Aloe nutritive hair care regimen was created to enhance medium to tight curls.
Allied Market Research reports the market for curly hair care and styling products was valued at US ~$9.7 billion in 2021, which is expected to reach $15.7 billion by 2031 (4.7% CAGR 2022-2031). One driver is the rise in hair health consciousness, which has, in part, inspired the infusion of hair care with nutrition and health-related ingredients. What's more, cosmetic chemist and founder of BeautyStat Cosmetics, Ron Robinson, predicts that 2025 will see the foodification of beauty, among other trends. This product spotlight features Taliah Waajid's Green Apple & Aloe Nutrition Leave-In Conditioner, which marries the two.
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Allied Market Research reports the market for curly hair care and styling products was valued at US ~$9.7 billion in 2021, which is expected to reach $15.7 billion by 2031 (4.7% CAGR 2022-2031). One driver is the rise in hair health consciousness, which has, in part, inspired the infusion of hair care with nutrition and health-related ingredients. What's more, cosmetic chemist and founder of BeautyStat Cosmetics, Ron Robinson, predicts that 2025 will see the foodification of beauty, among other trends. This product spotlight features Taliah Waajid's Green Apple & Aloe Nutrition Leave-In Conditioner, which marries the two.
Curly Hair Considerations
As Treiber, et al., previously explained, the structure of textured hair types, e.g., curly, coily and kinky, is different from straight hair. The curlier the hair, the higher the density. Yet, while the hair appears increasingly robust, in fact the opposite is the case — it is increasingly susceptible to damage and breakage.
This is due in part to the curled shape of the hair limiting the ability of sebum to migrate along the hair shaft to the tips to prevent the cuticle from being roughened. This leads to the hair feeling dryer and breaking more easily. Textured hair is also finer, thinner and more porous.
Building a good hair care regimen is therefore key to healthy textured hair, and the goal from the consumer’s perspective is to increase the sense of moisturization so hair feels softer while also decreasing damage and breakage.
Furthermore, since textured hair is more prone to dryness, frizz and breakage, treatment with nutritive substances such as deep conditioning hair masks or leave-in products including natural oils or butters can lock in moisture and make the hair softer.
Taliah Waajid Green Apple & Aloe Nutrition Leave-In Conditioner
Based on superfood ingredients, the Taliah Waajid's Green Apple & Aloe nutritive hair care regimen was created to enhance medium to tight curls. Per the company, this curl type is styled and managed best with creams or thicker gels because these products work to elongate strands and bring out the most-defined curls.
The regimen is designed to strengthen and moisturize hair while remaining gentle enough for daily use. The products reportedly seal in moisture with vitamins, fiber and protein for softer, smoother hair.
The brand's leave-in conditioner is said to deeply moisturize, revitalize and soften the hair for optimal detangling and conditioning. As a result, hair is strong, soft, moisturized and voluminous.
Featured benefits include:
green apple nutrients,
a balanced pH level for optimal hair and scalp health,
aloe nutrients,
repair effects for hair and scalp,
coconut nutrients,
vitamins A, B, C and E,
fiber,
protein and
antioxidants.
Ingredients: Taliah Waajid Green Apple & Aloe Nutrition Leave-In Conditioner
User Feedback: Taliah Waajid Green Apple & Aloe Nutrition Leave-In Conditioner
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
Love this product for my family’s hair care routines. It gives all of our hair textures the right balance of moisture when maintaining our natural curls.
It doesn't leave you hair oily it just leaves it very moisturized for days, the scent smells amazing.
It has helpwd my thick and coarse hair retain moisture and smells good.
It leaves my hair really really soft and it’s very light weight.
I'd been using a well-known Brazilian hair care line and I was shedding more and more ... I switched and the curls are luscious and popping again, and my hair stays moisturized. The consistency is light and there are no sticky residues.