Franzia Wines and oVertone have collaborated on Coloring Conditioner kits inspired by Franzia varietals Sunset Blush and Chillable Red.
The Sunset Blush kit pairs Pastel Purple and Rose Gold Coloring Conditioners.
The Chillable Red kit features Extreme Red and Extreme Purple Coloring Conditioners, suitable for light to medium brown starting shades.
The temporary color kits are available online at Franzia.com and overtone.co.
Amy Navor, Franzia brand manager, said, "Franzia is always looking for new ways to bring consumers' love of wine to a whole new level. With the help of oVertone, we're inspiring our fans to think outside the box and rep the iconic colors of Sunset Blush and Chillable Red in style."
Christina Grimm, oVertone marketing project director, said, "Just like a makeover, Franzia is best enjoyed with franz. oVertone is thrilled to be collaborating with Franzia this fall to bring the brand's colorful varietals to life in a way only we know how—through hair."