Label Challenge: Freeman Psssst Original Citrus Volumizing Dry Shampoo and Winner


How sharp are your formulating skills? Cosmetics & Toiletries puts them to the test with the new 'Label Challenge.'

Each Monday, we post a product ingredient disclosure to our social media pages (LinkedIn and Facebook) and you guess the product/product type in the comments. Answers are published here and shared through our Friday newsletters—and include a shoutout to the winners.

This Week's Answer

Freeman's Psssst Original Citrus Volumizing Dry Shampoo is a weightless, talc-free formula that is said to add volume to hair. It is designed to absorb oil and reduce impurities without build-up, leaving hair bouncy and ready-to-go.

Related: Nuwen Develops Dry Shampoo and Styling Powder Concepts

Ingredients: Butane, Propane, SD Alcohol 40-B, Aluminum Starch Octenylsuccinate, Isobutane, Cyclomethicone, Disteardimonium Hectorite, Fragrance.


Congratulations to Nora Vandamme-Cissé on LinkedIn, who guessed the correct product type! Thanks to everyone who played along this week—we appreciate your constructive responses. Be sure to check back for next week's "Label Challenge."

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