Improving Hair Color Retention Using Quat Functional Olefin-graft Polymers

Since ancient times, changing one’s hair color has been a fascination and status symbol.1 To many individuals today, it is a practical necessity with life expectancies inching upward—“50 is the new 40.” Influenced by the youth-oriented workplace and Madison Avenue, consumers are encouraged to eliminate the telltale signs of aging and to keep a youthful look as long as possible.

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