Consumer demand but also innovative product development came together to form the latest color creation from BASF Colors & Effects: Cloisonné Vibrant Raspberry (pending INCI: Mica (and) Titanium Dioxide (and) Iron Oxides (and) Silica).
The result? A bold, magenta, metallic-like pigment based on sustainably sourced natural mica.
In this exclusive product podcast, sponsored by BASF Colors & Effects, Lee describes the development and unique benefits of this pigment, along with how it fits many of today's market mandates.
Listen now—it's free: