Paco Rabanne Expands into Makeup

Paco Rabanne is reportedly rebranding itself as Rabanne to better portray the offerings between fashion and beauty.
Paco Rabanne is reportedly rebranding itself as Rabanne to better portray the offerings between fashion and beauty.

Paco Rabanne is expanding into the makeup category with its collection set to launch in August 2023, according to Vogue Business. Makeup artist Diane Kendal has also been appointed as the brand's first global beauty creative director.

Paco Rabanne is reportedly rebranding itself as Rabannewhich consumers can expect to see rolled out over the next year—to better portray the offerings between fashion and beauty.

The new makeup collection will feature four categories: 

  • Eyephoria: Eyes
  • Rouge Rabanne: Lips
  • Nudes: Skin coverage
  • Arts Factory: Artistry-inspired, multi-purpose products

The packaging for the brand's makeup boasts high-gloss gold, silver metallic and mirrored. 

Rabanne's makeup collection will reportedly launch exclusively on the brand's website and boutiques in August 2023, followed by Selfridges in the United Kingdom, Sephora in Europe, the Middle East and Africa and Ulta Beauty in the United States.

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