Water-resistant Emulsion Polymer for Eye Applications

National Starch Personal Care has introduced a film-forming polymer for color cosmetic applications. Dermacryl C (INCI: Acrylates copolymer) is a water-resistant emulsion polymer that offers volumization, enhanced curling, easy application and easy removal in mascara and eyeliner applications.

The ingredient is an acrylic emulsion polymer that delivers improved resistance to wear, reportedly allowing the creation of consumer products that last longer. The primary color cosmetic applications for the polymer will  be eye treatments such as mascara and eyeliner; however, the ingredient can be formulated into eye shadows, blushes and more, according to the company.

The polymer is a low-viscosity, high-solid aqueous emulsion polymer that is pre-neutralized and has a low Tg (glass transition temperature), providing a flexible film. The product reportedly is alkyl phenol ethoxylate (APE)-free and preserved with an ingredient that makes it acceptable for use in every market in the world. Due to the polymer's emulsion, it has little impact on formulation viscosity, allowing formulation flexibility. It is said to offer soft, flexible and substantive films that build volume and provide reduced smudging and flaking for longer-lasting wear.

For more information on the product, visit www.personalcarepolymers.com.

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