Mica Moves Beyond Mineral Makeup

Mineral makeup continues to increase its popularity. Marketed as a "more natural" alternative to traditional makeup, natural makeup contains elements deemed as naturally good for promoting healthier skin. Mineral makeup companies avoid using synthetic chemicals, talc, dyes and alcohol because they can clog pores and irritate the skin. Instead, key ingredients used in mineral makeup are mica, titanium dioxide, zinc, iron oxides and ultramarine pigments.

Both categories might not have much in common, but mica is one ingredient that has bridged the gap between mineral makeup and traditional makeup. In the debate of whether natural or traditional makeup are more effective, mica is the common ground between the two. Mica is the earth mineral that is responsible for the sparkle and shine in many makeup varieties.

The Mintel Global New Products Database (GNPD) reveals that mica is listed as an ingredient in thousands of cosmetic products. Avon Color Personal Match Smooth Mineral Makeup Powder in the United States (Product Record 612364) contains mica and is labeled natural, containing 100% pure mineral pigments. The product claims it is free of talc, oil and fragrance. Women with oily and problematic skin are often advised to use mineral makeup because of its ability to absorb oil yet still feel lightweight.

Beauty Selectives Savvy Mineral Makeup (Product Record 596280) is another example of a mica-containing mineral makeup product recently launched in the United States. Most mineral makeup claims to give natural-looking coverage, however Savvy Mineral Makeup actually claims that it is pure enough to wear all day long, 24-7.

Mica is listed as a key ingredient in two of three elements of the Bare Escentuals Pink Passion Rose Radiance Collection (Product Record 606728). The collection features All-Over Face Color and Lip Gloss that both contain mica to maximize shimmer accents. US-based Bare Escentuals is well-known for the rising popularity of the company’s natural mineral cosmetics.

From the same company, Bare Escentuals also has infused mica into its Bare Escentuals RareMinerals Skin Revival Treatment (Product Record 529556). Formulated for younger women, this product is especially innovative because it combines a night treatment for the skin with coverage. It is said to provide firmer, smoother and brighter skin during sleep. Women who like to wake up looking their best will be drawn to this product. It features 100% pure organic mineral soil concentrate, said to activate the skin through a time-released formula.

Mintel GNPD shows that mica also is used in cosmetics that do not necessarily carry “mineral” or “natural” makeup labels. In fact, mica is used in mainstream cosmetics around the world. Noevir Sana Maiko Foundation with SPF 12 PA+ (Product Record 628684), which contains mica, recently was launched in Taiwan. This product contains a hint of Sakura fragrance and is claimed to be clear to cover uneven pores, strengthen moisture and prevent UVA damage.

Gemey Maybelline Star Stylist Diamonds (Product Record 631426), launched in France, is mascara that contains mica. This product is formulated to give lashes a glittering effect. The trend towards glittering false eyelashes, in accordance with the upcoming holiday season, continues to show strong growth potential.

In Argentina, Pasionaria Oxivital Makeup Hydrating Lipstick (Product Record 622965) was launched as another lip product that prominently features mica. The lipstick was designed to protect lips from the sun.

One final example of the abundant use of mica in cosmetics can be found in Canada. Blue Q Miso Pretty Darling Eye Shadow Quartet (Product Record 623462) is an interesting example because the first ingredient listed is talc, while the second is mica. Talc is an ingredient that has been linked to controversy within the beauty industry, where mica has not; making it a truly interesting combination.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Cosmetic Research database tracks mass market and luxury cosmetic innovation. For additional information regarding GNPD or Cosmetic Research, visit www.gnpd.com or call Mintel International at 1-312-932-0600.

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