People are living longer and focusing more on maintaining a healthy and active lifestyle. The key question today is not just “How long will we live?” but rather, “How do we want to sp/end our extra years?” While individuals are increasingly embracing their age, they still strive to remain healthy, mobile and vibrant for as long as possible — wanting to look and feel their best.
This growing awareness is shaping consumer expectations for cosmetic products. Today’s consumers demand scientifically validated solutions, backed by credible research. Empty promises are no longer tolerated — what people want are tangible, proven results. While reversing deep-set wrinkles is difficult, slowing their development or preventing them altogether is scientifically achievable — and that’s what consumers are now looking for.
This preventative approach to skin aging brings us, as ingredient manufacturers, back to a fundamental question: Why does our skin age, and what can we do about it? The essential point is to keep the skin functioning optimally for as long as possible. Healthy, youthful skin is incredibly smart and, when properly maintained, knows how to protect and renew itself – even in challenging situations.
'Back to the Roots' of Skin Aging
Our new concept, “Back to the Roots,” delves deep into the skin’s aging processes and focuses on three of our active ingredients that address the key factors of skin aging: oxidative stress, photoaging and skin renewal.
Our latest product launch, CefiraProtect CLR™, rejuvenates skin’s own antioxidant potential and protects the skin’s most vital proteins against free radical damage. In doing so, it enhances the self-maintaining properties of skin, improving skin barrier, firmness and elasticity while counteracting deep inflammations that drive skin deterioration with age.
G+C Complex CLR™ acts on the ability to compensate for the triple negative effects of sunlight on the skin’s biogenetic code: DNA damage, immunosuppression and dysregulation of circadian rhythm. It slows down the skin aging process by interfering with the production of inflammatory mediators involved in the "inflammaging" processes.
ProRenew Complex CLR™ acts on the skin’s ability to successfully adapt to a constantly changing environment and to effectively renew itself. It positively influences the speed and quality of epidermal growth and has been shown to effectively promote desquamation, the shedding of dead cells. Studies have proven that it also balances and protects the skin microbiota and supports it in dealing with day-to-day stress.
Timeless Rituals: Five Innovative Formulas
The concept is brought to life with five innovative formulations that we have summarized under the term “Timeless Rituals.” It emphasizes the enduring benefits of our active ingredients while highlighting the connection between skin care and mindful self-care practices. The focus on fermentation technology can be subtly reflected in the idea of timeless, natural processes.
The word “rituals” suggests a holistic, calming approach, integrating our formulations with mindful exercises and music, making it more than just a routine — it’s a rejuvenating experience.
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