Silicones don’t grow on trees, and they never will be organically certified. However, will they ever be accepted by the natural and organic market? And can silicones be green? A dark cloud still hovers over this versatile and unique class of ingredients, cast by the private certifiers of natural cosmetics, global regulatory bodies, NGOs and mass media. These organizations and vocal critics hope to influence concerned consumers, such as those following lifestyles of health and sustainability (LOHAS)1—who are estimated to represent 13–19% of total U.S. adult consumers. They also seek to influence the formulators who endeavor to satisfy these consumer needs.