Kensing has expanded its plant-based vitamin E portfolio with Sun E following its 2023 acquisition of Advanced Organic Materials (AOM). The phytochemical producer is introducing the upcycled, natural vitamin E brand to international markets.
Sun E (INCI: Tocopherol) is a non-GMO tocopherol derived from sunflower oil production side-streams, positioning it as a sustainable alternative in the supplement and personal care market.
Enhanced Bioavailability Profile
According to the company, Sun E tocopherol is extracted without chemical modification, maintaining a natural RRR-α-tocopherol profile at up to 90% purity concentration.
"Not all vitamin E forms are equal," said Denis Bendejacq, vice president of global research and innovation at Kensing. "Biological activity is largely determined by the composition of tocopherols and their different isomers. The RRR-alpha isomer is the most bioavailable, and sunflowers are naturally rich in this isoform. Our body naturally concentrates RRR-tocopherols via a set of stereospecific receptors."
Natural vitamin E from sunflower oil reportedly demonstrates more than two times the activity of synthetic alternatives that contain only 12.5% of naturally absorbed isomers.
Additional ingredient features include:
- It is non-GMO Project Verified,
- Non-allergenic, requiring no specific allergen labeling and
- Available in various formats for dietary supplements, functional foods and personal care applications.
Sustainable Sourcing Strategy
"Sun E is sourced exclusively from an upcycled side-stream of sunflower oil production," said Serge Rogasik, CEO of Kensing.
"We create tangible value by harnessing the full potential of a precious by-product of the food industry. Our approach not only maximizes process efficiency, but also significantly contributes to sustainability by ensuring nothing goes to waste."
