Neuromarketing is changing the way consumers see cosmetics and holds great opportunity for product innovation. This up-and-coming field in the cosmetics industry unveils innovative and exciting possibilities.
During Beauty Accelerate 2022, John Jiménez, senior researcher at Belcorp, will present an interactive session explaining the fundamentals in the physiology and anatomy of the brain and how they are important to cosmetic product experiences. Register now for the best rates.
Featured Expert: John Jiménez, Belcorp
Jiménez is a pharmacist and master in sustainable development and studies in marketing, cosmetic science and neuromarketing. He has published 30 papers and a book chapter in cosmetic formulation. He also has been awarded the M.G. de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016), and Colamiqc 2009, Colamiqc 2013 and Farmacosmética 2014 prizes. Since 2013, he has written the column “Market Trends” in C&T Brazil, the column trends in In-Cosmetics Connect since 2019 and collaborates with the Scientific Advisory Board of C&T. He joined the R&D department at Belcorp in 2005, where he currently is Senior Researcher for skin care and personal care.
This session will explain fundamentals in the physiology and anatomy of the brain and how they are important to cosmetic product experiences. Presented at a "101" level, it will define neurocosmetics; describe the key roles of attention, memory and emotions in the product experience; review the most important evaluation methods, ethics and limits; and highlight some of the most relevant trends and projections in this field, which will guide cosmetics innovation in the years to come. It will end with a surprise engaging experience for the audience.
Join us on Sept. 28, 2022, to gain his expert insights.
Making Beauty Better
Live in New York on Sept. 28 and 29, 2022, Beauty Accelerate will make "Beauty Better" with two days of inspiring expert-led discussions, market data briefings, cosmetic science presentations, interactive Q&As, an innovation exhibition and networking activities—including the all-new, co-located Cosmetics & Toiletries Allē Awards dinner.
Under this year's theme of "Beauty Better," topics will range from: tech x beauty to accelerate R&D, cosmetic regulations and the opportunities they present, sustainable and simplistic formulating, skin immunity, the skinification of hair and neuromarketing to engage consumers; to beauty growth opportunities from several newsmaker brands, market data and analysis from leading analysts, insights on gen Z consumers and more.
