Sustainable Ingredient Science: Brown Algae

Two common misconceptions by consumers surrounding the efficacy of natural products in general are: They are safer than synthetics, and they are less efficacious. These perceptions are often opposed by experts including dermatologists or cosmetic scientists; indeed, most dermatologists advocate for synthetic and inert products, which are less reactive on skin. Cosmetic scientists analyze these materials on a case-by-case basis, and suggest that a general rule for all does not exist.

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