To clearly observe the steps required by the formulation chemist in working with naturally derived ingredients, simply referred to here as naturals, one must begin not with the chemist but with the proposition of a marketing request. So, where does the formulation chemist begin when facing a marketing request for a product stamped with a “natural” label claim? The first step is to identify the certifying organization or government under which the formulation is to be sold, to determine whose definition of natural should be considered. Since there is no globally unified definition for what constitutes natural, this information should be outlined and learned at the earliest stages of development to smooth the subsequent path toward intelligent formulation.
Challenges in Creating NPA- and WFM-compliant Natural Formulations
Jan 14th, 2014