Envisioning Beauty Around Personal Care Priorities


Product differentiation amid today’s rapidly changing industry and evolving trends can be simple with the right support. Clariant’s Envisioning Beauty gets to the heart of needs, bringing together ingredients, cosmetic formulations and inspiration relevant to pressing challenges and creating the next beauty sensation.

Five focus fields perfected through market foresight and customer insight provide far-reaching support. Skin care, hair care, deodorants, wet-wipes, men’s grooming, oral care, sun care, color cosmetics, and bath & shower are covered. And more.

Clariant Naturals envisions the call for nature, offering support for formulating more natural and high-RCI formulations with everything from ingredients with exotic origins to green technologies providing performance and sustainable claims.

Active Ingredients offers actives whose effectiveness is proved by several in-vitro, ex-vivo and clinical tests, providing fresh innovation, for example, to the well-aging segment.

Functional Claims boost possibilities for the next benefit to address consumer preferences, such as mildness, aluminum-free and paraben-free.

Sensorial Effects helps formulators respond to the “me-time”, wellness and pampering trends with new sensorial experiences that amaze and delight.

While Clariant envisions a safe and effective path to Preservation despite formulation complexity and new regulatory aspects when creating today’s cosmetics.

Discover our expertise in Envisioning Beauty at clariant.com/PersonalCare.


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