Croda Reinvents its Natural Moisturizer in a Greener Form: Moist 24 PlusNat

Croda has reinvented its long-lasting (24 hr) moisturizer, Moist 24, to make it greener. The new Moist 24 PlusNat brandishes RSPO and IECIC compliance credentials. It is also available in several formats, including for powders, and provides 100% natural origin content and 58.7% natural content options.

Moist 24 PlusNat demonstrates efficacy in different skin phototypes, including type VI.Croda Beauty

Key Features of Moist 24 PlusNat

Beyond its being a greener ingredient, Moist 24 PlusNat provides features including:

• Efficacy in different skin phototypes, including VI;
• Efficacy tested in leave-on and rinse-off applications;
• An encapsulated option for powders or anhydrous cosmetic products;
• Four versions using different preservatives and natural grades; and
• Sustainability, efficacy, diversity and a holistic approach to skin care.

Moisturization: The Universal, Underlying Skin Benefit

Croda notes that the Moist 24 ingredients target moisturization because this is the underlying and universal effect for a wide array of other product claims; for example, skin glow, plumping, soothing, smoothing, etc.