Data Bridge Market Research reported the global market for facial cleansing balms reached US $682.93 million in 2024 and projects it will increase at a significant CAGR of 11.5% from 2025-2032. The source highlights that this escalating demand is primarily fueled by rising consumer focus on skin health, the increasing influence of beauty trends such as double cleansing, and the expansion of e-commerce channels, which improve accessibility and product variety for global consumers.
The source adds that the oil-based cleansing balms segment dominated the market with a 43% share in 2024, due to their proven effectiveness in dissolving makeup, sunscreen and excess sebum without stripping natural oils. Banila Co.'s Clean It Zero Cleansing Balm provides this week's example.
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Data Bridge Market Research reported the global market for facial cleansing balms reached US $682.93 million in 2024 and projects it will increase at a significant CAGR of 11.5% from 2025-2032. The source highlights that this escalating demand is primarily fueled by rising consumer focus on skin health, the increasing influence of beauty trends such as double cleansing, and the expansion of e-commerce channels, which improve accessibility and product variety for global consumers.
The source adds that the oil-based cleansing balms segment dominated the market with a 43% share in 2024, due to their proven effectiveness in dissolving makeup, sunscreen and excess sebum without stripping natural oils. Banila Co.'s Clean It Zero Cleansing Balm provides this week's example.
Clean It Zero Cleansing Balm
Banila Co.'s Clean It Zero Cleansing Balm is designed to simplify and elevate skin care routines. The balm is crafted to suit all skin types, reportedly offering a gentle yet powerful solution for removing stubborn makeup, including waterproof mascara. According to the company, with its innovative formula, the balm not only cleanses, but also hydrates, leaving skin feeling refreshed, balanced and glowing.
At the heart of this product is Banila Co.’s proprietary Zero Balance Technology, a blend of actives said to deeply cleanse the skin without disrupting its natural moisture barrier. This ensures skin feels clean and hydrated, not tight or dry.
The formula is enriched with a combination of active botanicals, hot springs water, and vitamins E and C, which are said to work together to nourish, soothe and promote a healthy complexion. Additionally, natural extracts like bamboo, rooibos and acerola fruit provide antioxidant and calming benefits, making this balm a multitasking tool.
The product comes with a spatula for hygienic application. Users scoop a small amount of the balm and massage it onto dry skin in gentle, circular motions. As the balm melts into a silky oil, it breaks down makeup, sunscreen and impurities. Adding water transforms the oil into a milky texture, which rinses off cleanly without leaving any residue. According to the company, this makes it "the perfect first step" in a double-cleansing routine, ensuring skin is prepped and ready for the rest of the user's skin care regimen.
The Clean It Zero Cleansing Balm Original is available in three sizes — 25 mL, 100 mL and 180 mL — priced at $8.00, $21.00 and $29.00, respectively, which per the company, makes it an "accessible luxury" for skin care enthusiasts.
Ingredients: Clean It Zero Cleansing Balm
*Hot spring water from Japan
Ingredients are shown as listed on the company website as of Oct. 3, 2025.
User Reviews: Clean It Zero Cleansing Balm
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
I have very sensitive skin and this is the only cleanser that does its job without irritation or breaking me out. It washes off clean without feeling oily or leaving any residue.
It melts away all my makeup so easily — even waterproof mascara, without irritating my skin. The texture is super smooth and turns into a silky oil when applied. It leaves my face feeling clean, soft and hydrated, not tight or greasy. l also really like the fresh scent and how convenient the packaging is.
The product is a good size and comes with efficient tools for use. I like that it is for all skin types. It has a pleasant, mild scent; its texture is light; and when you apply it to your skin, you can see the glow. After rinsing it off with water, you can feel the oil gone, and you get a very fresh, minty-scented feeling.
Insights on Double Cleansing and Multi-step Routines
Double cleansing, as CeraVe explains, stems from K-beauty skin care routines and refers to washing your face twice in a row but using two different types of cleansers — usually one oil-based and one water-based — each with a specific cleansing goal in mind.
The oil-based cleanser, cleansing balm or micellar water removes oil-based residue from the skin, including makeup, sunscreen and excess sebum. The water-based cleanser helps eliminate any leftover residue or water-based impurities from skin, including dirt and sweat.
The use of a full skin care routine has frequently been recommended by brands, in part to ensure the best results and maximize the likelihood of realizing the claimed benefits. However, according to O'Connor, et al., as of 2020, few clinical investigations had been carried out to support this theory scientifically.
Their article, featured in our January 2020, clinically compared the effects of an advanced multi-step skin care routine versus a select few products from the same range. Results suggested the advanced routine improved aspects of facial skin several times greater than the simple routine.
"...[B]oth facial skin hydration and skin radiance improved greater with an advanced routine over a simpler routine during a two-day study," they concluded. "Furthermore, use of an advanced anti-wrinkle routine significantly improved facial wrinkles, fine lines and skin smoothness over a 12-week period, whilst the magnitude of the benefits from a simple routine was smaller for most parameters."
See the complete Cosmetics & Toiletries open access article here.
