The present article considers some of the latest trends in sustainable surfactant and polymer technologies for hair care. It is not intended to be comprehensive but more of a look at a few bright spots in this emerging field.
Current Perspectives on Natural Surfactants
The growth of the sustainability and natural products megatrends has led to ever-increasing consumer appeal for greener products in the personal cleansing category.1, 2 Whether motivated by a sense of environmental and social responsibility or by the perception—sometimes false—that such products are safer and healthier, consumers are continuously seeking and preferentially purchasing so-called natural cleansing products. Accordingly, formulators must identify and employ functionally equivalent natural alternatives to the traditional surfactants used in cleansers, to provide aesthetically pleasing lather and detergency without irritation.