CLR Berlin plans to revolutionize skin longevity and hair vitality with the relaunch of two powerful active: CutiGuard CLR and MultiMoist CLR. Backed by new research, these actives demonstrate efficacy in delivering visible results to address modern consumer needs with cutting-edge science.
CutiGuard CLR – Enhancing Skin's First Impressions
CutiGuard CLR (INCI: Betaine (and) Sucrose (and) Hydrolyzed Rhodophyceae Extract (and) Water (Aqua)) offers a novel approach to skin longevity, leveraging the adaptive properties of the red alga Galdieria sulphuraria to combat aging skin. By activating selective autophagy and inhibiting the buildup of senescent cells, it reportedly supports skin renewal and resilience.
Key Findings from an Industry-First 'First Impressions' Study
A six-week trial involving 170 participants found that 76% of graders preferred images of skin treated with a formulation containing 3% CutiGuard CLR. Participants made their choice based on standardized photographs viewed for just 3 sec, highlighting its ability to improve skin appearance immediately.
CutiGuard CLR is designed to improve skin tone evenness, radiance and firmness while reducing wrinkles. These benefits address key factors perceived as indicators of youthfulness and beauty.
Product Claims
- Reduces wrinkles and enhances firmness
- Improves skin color evenness and radiance
- Provides visible anti-aging benefits at first sight
MultiMoist CLR – A Breakthrough in Hair Vitality
Designed to elevate hair care, MultiMoist CLR (INCI: Fructooligosaccharides (and) Beta Vulgaris (Beet) Root Extract (and) Water (Aqua)) reportedly delivers lasting results while protecting hair integrity. It addresses modern hair concerns such as shine, softness and damage from oxidative stress.
Proven Benefits Across Hair Types and Formulations
MultiMoist CLR was designed to impart protective effects on keratins and lipids after a single shampoo formulation application.
The ingredient was shown to:
- Strengthen hair, reduce frizz and improve manageability while protecting against color fading caused by repeated washing.
- Be effective in both leave-on and rinse-off formulas, showcasing its versatility.
MultiMoist CLR Product Highlights
- Shields hair from oxidative degradation,
- Enhances shine, suppleness and overall condition,
- Protects colored hair from fading and
- Suitable for diverse applications in the natural hair care market.
Pioneering Science for Consumer Confidence
With the relaunch of CutiGuard CLR and MultiMoist CLR, CLR Berlin reaffirms its commitment to delivering results that go beyond surface-level beauty. By addressing skin and hair challenges with scientifically validated solutions, these innovative actives stand poised to redefine consumer expectations in personal care.
