This year, in-cosmetics Global is setting a new benchmark with the unveiling of 211 groundbreaking ingredients in its Innovation Zone—an all-time record. Proudly supported by Global Cosmetic Industry and Cosmetics & Toiletries as official media sponsors, the Zone will showcase pioneering technologies from 163 companies worldwide, offering a glimpse into the future of beauty and personal care. With so many innovations on display, it can feel overwhelming to navigate. That’s why we’ve partnered to deliver a concise analysis of emerging trends in ingredients and claims, along with actionable insights to inspire marketers and product developers in shaping their innovation strategies. (More to come on the release of the report to come soon.)
A Milestone for Innovation in Beauty
Sponsored by Ashland, the Innovation Zone will feature some of the most forward-thinking brands in the sector, showcasing their latest breakthroughs on a global stage.
Each ingredient in the Zone is eligible for the prestigious in-cosmetics Global Innovation Zone Best Ingredient Award, with winners to be announced on April 8, 2025 at an awards ceremony. Judged by R&D professionals from leading finished product manufacturers, the awards recognize excellence across functional and active ingredient categories, spotlighting trailblazing advancements in the industry.
A Global Celebration of Innovation
Roziani Zulkifli, event director at in-cosmetics Global, shared her excitement about this year’s event: “We’re thrilled to present a record-breaking 211 new ingredients in the Innovation Zone, underscoring its growing significance in the industry. This year’s event promises to be our most international yet, with exhibitors showcasing innovations from all corners of the globe before they hit the market.”
Zulkifli added, “The Innovation Zone is a must-visit for anyone looking to stay ahead of the curve, offering an exclusive look at the latest ingredient developments and a competitive edge in uncovering new opportunities. We’re excited to celebrate the outstanding winners at the awards ceremony and recognize the best advancements in personal care ingredients.”
Join Us at in-cosmetics Global
in-cosmetics Global, presented by KSM, returns April 8-10, 2025 at RAI, Amsterdam. Click here to register and learn more.
