Keys Soulcare has debuted its first clinically proven product—the Truly Becoming Multi-Benefit Peptide Serum—which is said to plump, hydrate and visibly reduces fine lines and wrinkles with a poly-peptide complex and marine bamboo.
In a March 2022 report, NPD noted that consumers are showing more interest in clinical brands, which account for 34% of skin care category sales in the United States, per the report.
The poly-peptide complex is a potent amino acid formulation that helps to visibly firm and improve skin tone.
Marine bamboo is a highly effective seaweed extract that helps reduce the appearance of fine lines, per the brand.
The Truly Becoming Multi-Benefit Peptide Serum also features a multi-weight hyaluronic acid, which is said to be a powerful hydrator in high and low molecular weights that helps keep skin hydrated for a plump, smooth look.
In clinical testing, 97% of subjects experienced an instant improvement in the appearance of fine lines and wrinkles, while 98% saw an increase in skin hydration immediately, and 100% experienced an improvement in the appearance of fine lines and wrinkles in just seven days.
The serum is clean, vegan, cruelty-free, non-comedogenic and fragrance-free.
It is available at keyssoulcare.com, Ulta Beauty stores and ulta.com.
Internationally, it will be available at Douglas on Jan. 2, 2023 and at Sephora Canada beginning Jan. 23, 2023.
Ingredients: Water (Aqua), Caprylic/Capric Triglyceride, Niacinamide, Butylene Glycol, Isododecane, Glycerin, Jojoba Esters, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Withania Somnifera Root Extract, Lactobacillus Ferment Lysate, Panthenol, Artemisia Princeps Leaf Extract, Himanthalia Elongata Extract, Tremella Fuciformis Sporocarp Extract, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Fructose, Cetearyl Alcohol, Propanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Inulin Lauryl Carbamate, Xanthan Gum, Carbomer, Coco- Glucoside, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Sorbate, Tromethamine, Citric Acid.
