Odor Reception: Structure and Mechanism
By: Steve Herman
Posted: May 6, 2003, from the September 2002 issue of Cosmetics & Toiletries.
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11 pages available as a PDF download or printed copies mailed to you
Article Keywords:
- olfaction
- odor receptor
- protein
- G-protein
- couple receptor
- glumeruli
- signal transduction
- DNA
- amygdala
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Odors play a key role in the personal care industry. They are the raison d' etre of the multi-billion dollar fragrance industry. Cosmetic products have base odors to be fragranced, or at least masked. The major marketing difference between shampoos and bath products is usually fragrance. Fragrance is typically the most expensive ingredient in a cosmetic formula. Yet despite the unquestioned importance of fragrance, our knowledge of the sense of smell is often surprisingly sketchy.
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