Farouk Systems, Inc. recently promoted Lisa Marie Garcia to president of innovation, where she will be responsible for shows, education and marketing worldwide. She will continue conceiving new product concepts and researching the latest technologies and product testing systems.
Garcia joined Farouk Systems when the company launched in 1986. A salon owner and colorist in Austin, Texas at the time, she wanted to share knowledge with her fellow hairdressers. After passing the training course, she began as a local educator in Texas.
Garcia’s passion and love for education allowed her to progress to teaching on the national and international levels, eventually leading to her role as a guest artist. After displaying her engaging talents to educate and her ability to organize, create new trends and mentor other artists, Farouk Systems promoted her to director of shows and education and later to vice president of shows, education and marketing.
“I am so honored to be given this wonderful opportunity to not only serve Farouk Systems but hairdressers around the world,” Garcia said. “This industry has been my life and my career, and I cannot imagine anything else.”