Cosmetics & Toiletries is honored to add Prithwiraj Maitra, PhD, to its Scientific Advisory Board. Maitra is currently an R&D manager, Fellow, and the product development head of color cosmetics, hair care and cleansing at Johnson & Johnson. He has partnered with marketing to translate concepts into product formulations to deliver key claims and consumer needs for multiple J&J skin care brands, including Johnson’s, Neutrogena, Clean and Clear, Aveeno and RoC. Maitra also has developed methods for claim substantiation and to drive prototype development.
Maitra's expertise includes driving innovation through external collaborations; material science; the structure-function relationship of ingredients and formulations; and optical science, color and appearance of personal care products. Notably, he was the recipient of Avon’s Global R&D Achievement Award in 2007 and 2009, and recipient of the Most Innovative Scientist Award for Neutrogena Cosmetics in 2010.
"It's wonderful to include Prithwiraj among our panel of trusted experts," said Rachel Grabenhofer, editor of Cosmetics & Toiletries. "His uniquely diverse background in color, hair, material science and business is a welcome addition, and will impart a fresh and edgy perspective in the content we develop for our audience."