Multifunctionality: From "One in More" to "More in One"

May 6, 2003 | By: Johann W. Wiechers, PhD, Cock Verboom, Vincent A.L. Wortel and Wim A. Starmans, Uniqema
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Title: Multifunctionality: From One in More to More in One
cosmetics technologyx multifunctionalityx moisturizationx elasticityx skin sensory propertiesx Relative Performance measurementsx superfunctionalityx super-multifunctionalityx synergyx
  • Article

A recent advertisement on Dutch television stated "Of course, you would like your lipstick to do more than only provide color. You want it to moisturize as well." This example clearly illustrates the relevance of multifunctionality in modern cosmetic science.