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PCR Responds to Allegations of Misleading SPF Reports, Unethical Practices

PCR has released a statement responding to recent headlines on "SPF retesting, media reports and misinformation," citing flaws in re-testing, low-quality raw materials and insufficient credentials for the industry expert cited in our reports.

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Cosmetify's 2025 Q3 Index Ranks Huda Beauty and Kylie Cosmetics as Top Beauty Brands

In Q3 2025, Huda Beauty continues its reign at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.

Assorted skincare and cosmetic bottles, jars, and containers in purple and metallic tones

Which Beauty Brands Are Ripe for Acquisition in 2026?

In 2026, companies will seek brands with a more disciplined and surgical environment focused on biotech, R&D capabilities, high-growth indies and corporate divestitures, rather than simply pursuing scale.

Beauty influencer recording makeup tutorial with ring light and lipstick

How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation

K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.

Smartphone displaying grid of minimalist body part photographs on black screen

AI-Powered Smart Mirror Redefining At-Home Beauty Routines, Beauty Discovery and Commerce

The Swan Beauty Mirror is powered by five technology pillars: an AI skin analyzer, a personalized routine builder, a smARt makeup artist, an exclusive marketplace and an embedded social community.

Girl Glaze colorless clear hair repair mask in white packaging

Hair Mask Product Spotlight: Hally Colorless Clear Girl Glaze

Grand View Research projects the market for hair repair masks will reach US $991.9 million by 2030 as consumers seek effective solutions to maintain and restore hair health. Hally Colorless Clear Girl Glaze provides an example.

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Urban Decay Announces New Serum-Infused Tubing Mascara

Tube Job introduces the next generation of tubing technology with an 89% serum-soaked formula that claims to visibly wrap, lift and lengthen each lash.

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9 Trends in Cosmetic Innovation in 2025 You Can’t Afford to Ignore

The year 2025 transformed cosmetics with groundbreaking innovations in AI, biotech and sustainability. From personalized skin care to inclusive beauty and neurocosmetics, here we recap the trends and technologies leading the way forward for our industry.

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Unilever Announces Marketing Leadership Changes: Leandro Barreto Extends Remit & Esi Eggleston Bracey Leaves After 8 Years

Unilever has announced changes to accelerate its global marketing transformation by bringing its enterprise-wide marketing agenda closer to its Business Groups.

Person in pink shirt wearing sheet face mask, relaxing with eyes closed at home

Multi-functional and Nourishing: Uncovering Mask Trends for the Season

Masks have been taking the consumer market by storm: clay or foaming, sheet or gel, light or leave-on and even "mini-masks" and patches for isolated places like eyes and lips or the tiny, but mighty pimple patch.

Coty Sells Remaining 25.8% Stake in Wella to KKR for $750M and Significant Share of Ongoing Proceeds

Coty intends to use the vast majority of the Wella upfront cash proceeds related to this transaction, net of tax, to pay down its short term and long term debt.

Princeton Consumer Research Official Statement

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Top 11 Hotspots for Future Beauty Innovation from the 2025 SCC Annual Scientific Meeting

The SCC's 79th Annual Scientific Meeting painted a vibrant picture of future hotspots for beauty innovation, inspiring some 800+ registered attendees in areas of epigenetics, hair bonding, claims substantiation and more. Following are our top 11 picks.

Scent Stacking to Glitchy Glam: Pinterest Predicts Cosmetic and Fragrance Trends for 2026

From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.

The Henry Maso keynote lecture by Jane Yoo, M.D., explored how AI is shifting dermatologic skin care solutions; such as LG H&H's hyper rejuvenating eye patch. The device is designed to enhance cosmetic efficacy and stimulate cellular activation using AI-driven personalized skin data. The technology will be honored as a 2026 CES Innovation Award winner.

Secretome Science, Photoprotection, Epigenetics and More: Day 2 of the SCC79 Annual Meeting

Following an opening awards breakfast and keynote on AI-driven dermatologic solutions, Day 2 sessions focused on claims substantiation, photoprotection, skin wellness and biotechnology, offering attendees a look at the future of the industry.

Ulta Beauty shopping bag with skincare products, wallet, and cash on dark green background

DRMTLGY Launches at Ulta Beauty

DRMTLGY's launch will include an assortment of 13 of its most-loved formulas.

Herbivore Bakuchiol Retinol Alternative Body Serum in a translucent blue glass bottle

Herbivore Announces Botanical Body Care Line Infused with Skin-Level Ingredients

Drawing from its plant-powered heritage, the collection reinterprets its formulas by offering a full-body experience built on signature actives like bakuchiol, tremella mushroom, blue tansy, turmeric and adaptogens.

Multiple hands holding skincare products against a green background

Top 10 Beauty Brands Across Categories According to Spate

Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.