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2 Results
Type: Podcast
Section: Testing > Sensory
Methods/Tools
[podcast] The Sound and Scent of Efficacy
"While the consumer will think of ... feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory. ...If we know that perception is multisensory, we start thinking about the role [of other senses]." Learn more from Charles Spence, Ph.D., in this seven-part podcast series, sponsored by Berjé.
Efficacy
[podcast] Naturals and Synthetics: On Even Ground?
Burt’s Bees may be best known for its lip balm but things are about to change; at least, if Celeste Lutrario, vice president of research and development for the company, has it her way.
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