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8 Results
Type: Article
Section: Research > Literature/Data
Hair Care
Evoking Emotion: The Impact of Hair
Following is a brief review of recent hair aging research and emotional connections with consumers. Premature graying and other changes in hair with age are a significant cause of low-self esteem.
Literature/Data
Evoking Emotion: Clean Slate
Skin washing is a daily occurrence that can impact the stratum corneum (SC), causing dryness and flaking. This has spurred the evolution of cleansers to protect the SC. Such treatments, as well as their application methodologies, can benefit consumers both mentally and physically, as this brief review illustrates.
Literature/Data
Evoking Emotion: Internal and External Factors in Sensitive Skin
The science behind sensitive skin is subjective but consumers have a self-perceived notion on sensitivity. Self-esteem and first impressions have inspired an increased demand for sensitive skin products.
Literature/Data
Objective Emotional Assessment of Perceivable Wellness Effects
Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.
Magazine
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
Literature/Data
Cerebral Beauty: Emotions and Aging, an Ayurvedic Analysis
How might mind-body connections improve skin care? This article provides modern insights as illustrated through ancient ayurvedic principles. The fact that negative emotions and psychological stress affect aging is not ancient folklore, it has been validated scientifically; telomeres, for example, are shorter in pessimists.
Sensory
Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Method/Process
Objective Emotional Assessment of Perceivable Wellness Effects
Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.
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