[video] Cosmetics R&D Vlog: 'Hair-raising' Insights on Anti-aging


In this Cosmetics R&D Vlog entry, Tomonobu Ezure, Ph.D., a leading cosmetic scientist at Shiseido, shares 'hair-raising' findings about how hair muscles lend structural support to prevent facial skin sagging.

He presented the paper, “A New Horizon in Skin Care Targeting the Facial-morphology-retaining Dermal ‘Dynamic Belt’: Revolution in Skin Analysis—4D Digital Skin Technology,” during the IFSCC 2020 Congress. It won the society's Basic Research Award for uncovering novel insights on the ability of the arrector pili hair muscles to prevent visible signs of aging. This suggests a novel target for skin care treatments.

He tells us about it in brief, here. Watch now:

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