Marketers become excited when presented with ingredients promising benefit claims to surpass that of their competition. However, the same ingredients are sometimes employed by competitors-and consumers seek formulations that deliver desirable and perceivably differentiated benefits. The formulator is thus presented with the challenge of achieving better results when their star ingredient is also used by the competition. Opportunities lie in the delivery of those ingredients.
Topical Delivery of Skin Care Ingredients
Sep 17th, 2014